Resume
Get to know me
I love bringing fresh perspective to the stories I tell, and I care a lot about doing good work that connects. I’m a bit of a people pleaser (in the best way) — I always want the end result to feel strong, collaborative, and thoughtful. I'm open to feedback, always up for a brainstorm, and genuinely enjoy learning and growing through the creative process.
Public Relations | Content Creation | Storytelling
Digital Marketing Coordinator
Centennial College
May 2022 - Present
-
Created trend-driven, engaging content that boosted TikTok completion rates by 8%, while aligning with Centennial College’s brand.
-
Produced and edited videos (TikToks, Reels, Facebook) covering key events like Open House, Pride, March Break, and Convocation.
-
Pitched and executed creative ideas in collaboration with the marketing team, showing initiative and professionalism. Managed paid Meta campaigns to promote events and drive targeted engagement.
-
Wrote LinkedIn content for the executive team, including President Craig Stephenson.
-
Launched Centennial’s BlueSky account and developed sponsored Instagram content, leveraging TikTok best practices to grow reach and followers.
Sales Associate
Value Village
July 2020 - May 2022
-
Managed incoming donations and maintained organized inventory on the sales floor.
-
Ensured and followed safety protocols during the COVID-19 pandemic to protect staff and customers.
-
Trained and supported new employees on store procedures and company standards.
-
Advised customers on current fashion trends and recommended accessories to complete their purchases.
-
Increased customer sign-ups for the "Super Savers Club" by 15% through effective communication and engagement